August 23, 2019 – Leaders & Communication by David Guerra, MBA

“The single biggest problem in communication is the illusion that it has taken place.”
        -George Bernard Shaw

Communication at its core is the exchange of information and all the rest is “fluff“. Exchanging information is first and foremost the top task of every leader. Failing to communicate with your team, your crew, your followers is tantamount to walking off the battlefield in the middle of a battle with your unit fully involved and engaging the enemy. Nothing kills morale faster.

The creating and sustaining the morale of your team falls solely on you; their leader. You cannot fake it, your followers will see right through you when it comes to faking the morale. Don’t do it.

Communication comes in many forms and it is in those numerous forms that you as a leader must not only know they exist but you must use them to fit the need, the situation, and obviously, the individual.

However, one thing to remember, as a leader, you must not only be communicating but communicate in a way that shows everyone you are recognizing that you are making the effort to deliver the actual information and not just going through the motions.


Get out there and practice communication: written word, one-on-one, face-to-face, audio, video, text, voice and so on. Practice and Practice until you become a master communicator. Then continue to hone your craft and get better. Then comes the time to share and teach others.

Leaders Communicate and Communication Makes Leaders!

Thank you,
David Guerra, MBA
The Walking Leader